Job Title: Head of Marketing

Contract Type: Full Time, Permanent

 

We are seeking a visionary Head of Marketing to lead brand and growth strategy across TMG’s portfolio of global festivals. This is a senior leadership position that sits at the intersection of music, culture, and business. You will be responsible for setting the long-term vision, driving innovative marketing execution, and building a globally resonant presence for our festivals, from Portugal to London to Ghana and beyond.

You’ll report directly to the Chief Commercial Officer and the leadership team and oversee a multidisciplinary global marketing function. The ideal candidate is in equal parts creative strategist, business operator, and cultural architect.

Key Responsibilities:

Strategic Leadership

• Define and execute the long-term marketing vision across Afro Nation Portugal and TMG’s brand portfolio
• Translate brand strategy into data-driven, culturally rich multi-channel marketing campaigns
• Lead go-to-market strategy for new launches and geographic expansion

Growth & Innovation

• Identify new revenue and audience growth opportunities through new projects, digital innovation, and platform integrations
• Evolve our marketing stack to include predictive analytics and AI-driven insights

Budget & Performance

• Own the global festival marketing budget; forecast, manage, and optimise for ROI
• Define and track KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact

Team Leadership & Culture

• Build, mentor, and scale a high-performing team of 5 across creative, digital, PR, paid media, and CRM (3 direct reports)
• Foster a culture of excellence, collaboration, and curiosity
• Manage external agencies, freelance talents, and media partners globally

Skills & Competencies:

Strategic Planning and Marketing

• Developing and executing marketing plans, including brand strategy, market research, and competitive analysis.

Digital Marketing

• Proficiency in various digital channels, including social media, SEO, email marketing, and online advertising.

Event Planning and Management

• Experience in planning and executing events, including budgeting, logistics, vendor management, and attendee engagement.

Communication and Interpersonal Skills

• Strong written and verbal communication, active listening, and the ability to build rapport with stakeholders, including sponsors, vendors, and attendees.

Leadership and Team Management

• The ability to lead, coach and motivate a team, delegate tasks effectively, and foster a collaborative environment.

Financial Management

• Budgeting, cost analysis, ROI tracking, and financial reporting for marketing campaigns.

Analytical Skills

• Analysing marketing data, identifying trends, and making data-driven decisions.
• Problem-Solving and Decision-Making:
• The ability to identify and resolve issues, adapt to changing circumstances, and make timely decisions.

Creativity and Innovation

• Generating innovative marketing ideas and campaigns that stand out and attract attention.

Organisational Skills

• Time management, prioritisation, and the ability to manage multiple projects simultaneously.

Technical Skills

• Proficiency in using marketing software, tools, and technology.

Candidate Requirements:

Essential Experience

• 10+ years of progressive marketing leadership experience in live entertainment, music, media, or global brand
• Demonstrated success leading large-scale, multi-market campaigns
• Experience being hands-on managing a team, spotting upskilling and training opportunities, providing mentorship and coaching to ensure success and growth for direct reports
• Deep fluency in youth culture, music trends, and the global Black diaspora
• Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategy
• High comfort level presenting to C-suite and cross-functional stakeholders
• A track record of operating calmly in high-stakes, fast-moving environments
• A commercial mindset with primary focus on driving ticket sales

Bonus Points

• Experience with major festivals, touring, or international event marketing
• Network across music management, talent agencies, and brand sponsors
• Familiarity with global festival markets, particularly Africa, Europe, and North America
• Second language

What We Offer

At TMG, we believe in creating extraordinary experiences for our community, partners, and our team. 

• Hybrid working policy (3 days in office)
• Private Health and Dental cover upon passing 3-month probation
• Death in Service scheme
• Enhanced Maternity Policy after 12 months of service
  • 26 weeks at full pay, SMT from 27 weeks onwards
• Additional annual leave allowance for years of service completed
• Half a day’s annual leave allowance for Birthday
• On-site attendance at large-scale festivals and events

Why Join TMG?

This is more than a Head of Marketing role, it’s an opportunity to shape the future of live music and entertainment. If you’re a strategic thinker, a data-driven decision-maker, and a leader who thrives in high-growth, high-energy environments, we want to hear from you.

Apply now and let’s build something unforgettable.